Low-key CEO makes Bass Pro Shops a big fish in retail world Sep 30, 2009
" Family has always played a big role at Bass. Morris' father-in-law's company installed the first big aquarium; wife Jeanie, an interior decorator, helped design the gift shop at Bass Pro's Big Cedar lodge; sister Susie set up the company's computer system in 1976; and sister Carol Robinson continues to help with marketing and public relations projects. Humble and unassuming Morris, 61, can be a hard guy to pin down even to work for but his apparently authentic "aw shucks" attitude makes him a... (USA Today -- Money)
Bass Pro Shops scouts downtown West Palm location Aug 25, 2009
called Big Cedar Lodge. Bass Pro spokesman Larry Whitely declined to comment about a possible store in West Palm Beach. (The Palm Beach Post)
Now, You Can Bowl 'Under the Seas' at Bass Pro Shops, Brunswick Bowling & Billiards First-Ever Joint Effort Aug 25, 2009
Resort Group - Big Cedar Lodge and other resort properties including restaurants and golf course. Visit for more information. (Yahoo! Wire -- Entertainment News)
Country music mecca takes a new, private approach to airport May 5, 2009
"We've got more options than anywhere I know of, including Las Vegas," says Morris, whose company is betting heavily on Branson's growth with a big new Bass Pro store downtown and the luxurious Big Cedar Lodge resort and executive conference center on Table Rock Lake 10 miles south of town. Getting to Branson. (USA Today -- Money)